Brand Story

       In 1985, the founder, Mr. Hong Laodian, began to layout the Chinese mainland market with the Chinese dream in order to quickly cut into the new market, the earliest from the plastic raw material suppliers to lend the brand, did not think that the cling film was launched on the market praise, encountered the raw material traders to raise raw materials to launch their own brand of cling film turned to the plight of the suppression, the group determined to create their own brand determination, and thus began to build the brand of the road of MyJae1993, MyJae as a latecomer to the Shanghai market as the core to reinvent the new “fresh” taste, with “the original taste of freshness” as the core to do brand positioning. In 1993, MyJae as a late-blooming brand, made its debut in the Shanghai market, remodeled the new “fresh” flavor with the cling film as the core, and made brand positioning with “original freshness, not a single leak”. Decided to start from the concept of “sticking”, not leaking because of sticking, so freshness, good products and vigorous advertising coupled with a strong channel execution, so that MyJae freshness film once listed in the Shanghai market a hit, and since then, deep plowing and germination achievement of MyJae household products leadership position!

      MyJae stands out with outstanding market performance in the list of China's Top 50 brands that will be the most chosen by global consumers in 2022, released by Kantar Worldpanel. We reached 30% of Chinese households, or 132 million consumers, who made an average of 2.2 purchases of MyJae brand products. This means that one out of every three households in China today is using MyJae products and enjoying the convenience and comfort brought by us.