Good news | The Top 50 Chinese fast-moving consumer goods brands on the 2023 Global Brand Footprint List have been released - MyJae is the preferred brand for consumers to live a refined life

A world leading research institution that uses continuous consumer sample analysis to gain insights into consumer behavior; In China, it is one of the services provided by CCTV Market Research Co., Ltd. (CTR)

Kantar Consumer Index recently released its 2023 Global Brand Footprint Report. 23 years is the eleventh year since the release of the Global Brand Footprint Report. This report uses Consumer Reach Points as a measurement indicator to reveal the brands with the most choices and fastest growth among consumers in various markets around the world.

The report reveals the most popular brands among Chinese consumers in 2022 and also provides an in-depth analysis of changes in Chinese consumer purchasing behavior over the past year.

Under the epidemic, consumers have seen a significant increase in essential purchases to meet their basic living needs. At the same time, it can be seen from the ranking that MyJae, as a leading brand in the household category, is still consumers' first choice for health and refined living.

Research has shown that in the past year, 30% of Chinese households -121 million consumer touchpoints (CPR) - purchased products from the MyJae brand 2.1 times. That is to say, In China, one out of every three households is using MyJae products.

Under the epidemic, MyJae has gained a deep and timely understanding of the constantly changing consumer demands and emerging new consumption scenarios affected by the epidemic and external environment, foreseeing changes in consumer purchasing behavior. Through continuously improving product innovation capabilities, agile supply chain layout, and redevelopment and deepening of new and old channels, it has gained recognition and trust from more household consumers, timely meeting and creating a more secure and convenient lifestyle for consumers

After the epidemic, consumer demand for purchasing has declined with the return of normal life, but the awareness of environmental and personal hygiene protection established by consumers in the early stage has not decreased but increased, and continues to upgrade. To this end, the MyJae brand will consistently uphold the professional brand spirit, continuously explore innovative capabilities, provide consumers with more reassuring, healthy, and convenient products and services, meet consumers' personal needs for self pleasure, convenience, peace of mind, and health, and continuously create a more secure and happy life for you and your family.

Data source: Kaidu official website, compiled by MyJae. Data citation: https://www.kantar.com/campaigns/brand-footprint