Good news | Top 50 Chinese fast-moving consumer goods brands on the 2022 Global Brand Footprint List released -MyJae's ranking steadily rises

A world leading research institution that uses continuous consumer sample analysis to gain insights into consumer behavior; In China, it is one of the services provided by CCTV Market Research Co., Ltd. (CTR)

Kantar Consumer Index recently released its 2022 Global Brand Footprint Report. 22 years marks the tenth anniversary of the release of the Global Brand Footprint Report. This report uses Consumer Reach Points as a measurement indicator to reveal the brands with the most choices and fastest growth among consumers in various markets around the world.

The report reveals the most popular brands among Chinese consumers in 2021 and also provides an in-depth analysis of the changes in Chinese consumer purchasing behavior over the past decade.

It is worth mentioning that over the past decade, the MyJae brand has continuously improved, and in 2022, its ranking jumped three places again, reaching 43rd place. At the same time, the ranking of household brands has increased by 2 places, rising to TOP8.

Research has shown that in the past year, 30% of Chinese households -132 million consumer touchpoints (CPR) - purchased products from the MyJae brand 2.2 times. That is to say, In China, one out of every three households is using MyJae products.

In the global context of normalized epidemic, consumers maintain a high level of awareness of environmental and personal hygiene protection. MyJae deeply and timely understands the constantly changing consumer demands and emerging new consumption scenarios affected by the epidemic and external environment, anticipates changes in consumer purchasing behavior, and has gained recognition and trust from more household consumers through continuously improving product innovation capabilities, agile supply chain layout, and redevelopment and deep cultivation of new and old channels.

At the same time, MyJae also deeply perceives that there is still huge room for improvement and opportunities in brand penetration rate. It will steadfastly do a good job in understanding and distributing the sinking brand, expanding more new channels, new scenarios, new audiences, and new needs to meet and serve more consumers.

Tuopu MyJae is always committed to providing consumers with more reassuring, healthy, and convenient products and services with a more professional brand spirit, and creating a more secure and happy life for you and your family.

 Data source: Kaidu official website, compiled by MyJae. Data citation: https://www.kantar.com/campaigns/brand-footprint