Good news | Top 50 Chinese fast-moving consumer goods brands on the 2021 Global Brand Footprint List - MyJae ranks among the top in the industry

A world leading research institution that uses continuous consumer sample analysis to gain insights into consumer behavior; In China, it is one of the services provided by CCTV Market Research Co., Ltd. (CTR)

Kantar Consumer Index recently released its 2021 Global Brand Footprint Report. This ranking covers 35 countries worldwide, monitoring brand footprints in the food, beverage, health and beauty, and home care categories, revealing which brands are purchased and frequently purchased by more consumers, and visually presenting the brands that consumers choose the most. This ranking is based on consumer touchpoints (CRP) as a measurement indicator, which truly reflects consumer choices by measuring the number of households worldwide that purchase a certain brand (penetration rate) and purchase frequency (average annual number of times consumers purchase a certain brand).

The report shows that in the Chinese market, Chinese brands continue to outperform international brands, ranking among the top ten brands with the most consumer choices. Among the top 50 brands, there are 30 local Chinese brands, accounting for 60% of the total.

It is worth mentioning that among the many brands, MyJae ranks 46th overall. At the same time, it ranks among the top 10 household brands.

Research has shown that in the past year, 32% of Chinese households, equivalent to 206 million households, have purchased products from the MyJae brand 2.1 times. That is to say, In China, one out of every three households is using MyJae products to create a more comfortable home environment for their families.

In the post pandemic era, consumers have a high awareness of product hygiene and quality. With keen market insight, MyJae quickly responded to changes and challenges, upgraded products and services, and won the recognition and support of hundreds of millions of households in the constantly changing consumer environment. We feel honored. MyJae will continue to provide more reassuring, convenient, relaxed, and comfortable products and services to all families with a more professional spirit. Let MyJae accompany you to create peace of mind and happiness for your family!

Data source: Kaidu official website, compiled by MyJae. Data citation: https://www.kantar.com/campaigns/brand-footprint