MyJae collaborates with Tmall to create a pop-up store, ushering in the season of a clean and beautiful home life

MyJae, a leading brand in the home use field under the Tuopu Enterprise Group, participated in the Tmall Jiaqing "2018 HomeFashion Beautiful Life Season" event. On April 28th, it officially opened the Tmall Jiaqing 2018 HomeFashion Beautiful Life Season by creating a pop-up store immersive home love life hall in Zhongshan Park, Shanghai.

Nowadays, with the rise of online shopping, youthfulness and fashionability have become consumer trends, and users' taste and consumption level continue to improve. The demand for household cleaning products has gradually upgraded from basic practicality to high-quality, high appearance, and high-tech. The "2018 HomeFashion Beautiful Life Season" event of Tmall Jiaqing aims to help families upgrade and lead the new trend of home cleaning life under consumption upgrading through its household cleaning products. The pop-up store immersive home love life hall jointly created by MyJae and Tmall mainly focuses on different life scenarios such as fashionable living rooms, modern kitchens, romantic bathrooms, etc., simulating and experiencing the fun of home cleaning process. While playing with the cool style of the pop-up store, users can actually experience the product efficacy. It is worth mentioning that users only need to move their fingers, scan and log in to the online "MyJae Jiaqing 2018 HomeFashion Beautiful Life Season" venue to learn about the products experienced in the pop-up store in real time.

In addition, in the immersive family oriented living hall of the pop-up store, the official has specially set up a "timed competition" segment. On April 28th, 29th, and 30th, at 11:00 am, 4:00 pm, and 6:00 pm, the official will invite 3-5 girls who have made reservations or attended to complete timed tasks with their companions or virtual husbands, such as holding hands with a "range hood" or folding clothes together. Participating girls can win a mysterious prize sponsored by the MyJae brand through a lottery. And online, the Tmall MyJae flagship store also offers various discounts such as coupons and 1 yuan exchange to support the event.

As a Jiaqing brand that has been deeply rooted in China for 26 years, "Every day has MyJae, making the home happier", MyJae has always been committed to providing a healthier, more convenient, and relaxed lifestyle concept for modern Chinese families. The theme of the Tmall Jiaqing 2018 HomeFashion Beautiful Life Season event, "Beautiful Life 'Home' Point Small Happiness", coincides with the concept that MyJae has always adhered to. Through the integration of online special topics and offline pop-up stores, MyJae will work together with Tmall to create a fashionable way of home cleaning, providing consumers with more efficient, high-tech, high beauty, and high experience home cleaning products, making household chores more effortless, home cleaning more simple, and life easier and more enjoyable, truly opening the season of beautiful life for consumers.