On August 3, 2019, MyJae brand held MyJae's "Enjoy Smart Housework" activity at Wal Mart headquarters in Shenzhen, where Chun Wu, the brand spokesperson, came to the scene in person to exchange and interact with the fans at zero distance and share the secrets of smart housework.
Chun Wu enthusiastically interacted with fans at the event, advocating the use of smart household chores to enhance life's happiness
On the day of the event, Chun Wu, who has been praised as a “winner in life”, shared his secrets of family happiness on the spot. He confessed that the best way to give his family love is to accompany them, and to do something with them is the best way to enhance their relationship. The simplest thing is to share the housework; playing with children, cooking with his wife and cleaning the house are all simple and happy things for him. Chun Wu also used Myjaeproducts to finish the delicious dishes on site and shared his cooking experience with his fans. He believes that using good tools can save a lot of small troubles, and MyJae products are all very humanized design, easy and safe to use.
MyJae's star products are deeply loved. Smart household chores require good helpers
The design of the event venue adopts the concept of the same space, integrating three major experience zones: fan interactive photo zone, star product experience zone and Chun Wu image photo zone. Integrating multi-scene and multi-series into the same space allows consumers to experience multi-scene product experience at one time. MyJae and spokesman Chun Wu jointly convey to consumers the concept of convenient, efficient and easy life; using MyJae's artisanal household products, they can accomplish household chores skillfully and more intelligently.
The whole chain of communication and interaction has detonated the enthusiasm for participation
The MyJae brand adopts a full chain communication method, allowing audiences to witness the charm of MyJae's male god up close, whether on site or through live streaming rooms. This time, the JD live broadcast room specially launched celebrity products. With the strong recommendation of celebrities and the enthusiastic support of numerous social media KOLs, the audience's shopping enthusiasm was high. The "watching and buying" feature in the celebrity live broadcast room unlocked consumers' shopping desires with just one click, and the viewing volume of the MyJae JD Home flagship store exceeded 53.5 million, with over 130 million likes.
With the successful conclusion of the hot smart household activity, this celebrity zero distance, full link direct, multi-dimensional interactive activity method is the new experience that the MyJae brand brings to consumers. Chun Wu, the spokesperson for the MyJae brand, perfectly embodies the brand's advocacy of a smart, efficient, and relaxed lifestyle philosophy, conveying the secret to a happy life to everyone.
MyJae has been rooted in the foundation of Chinese culture for decades and has a profound understanding of home and happiness; In the future, it will work together with Chun Wu to bring more smart household choices to everyone, making products that combine performance and texture a must-have for more young families' household chores. Every day has wonderful cleanliness, making the home happier.
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