Good news | Top 50 Chinese fast-moving consumer goods brands on the 2017 Global Brand Footprint List

A world leading research institution that uses continuous consumer sample analysis to gain insights into consumer behavior; In China, it is one of the services provided by CCTV Market Research Co., Ltd. (CTR)

Kantar Consumer Index recently released the 2017 Global Brand Footprint Report. This ranking covers 35 countries worldwide, monitoring brand footprints in the food, beverage, health and beauty, and home care categories, revealing which brands are purchased and frequently purchased by more consumers, and visually presenting the brands that consumers choose the most. This ranking is based on consumer touchpoints (CRP) as a measurement indicator, which truly reflects consumer choices by measuring the number of households worldwide that purchase a certain brand (penetration rate) and purchase frequency (average annual number of times consumers purchase a certain brand).

The report shows that in the Chinese market, Chinese brands continue to outperform international brands, ranking among the top ten brands with the most consumer choices. Among the top 50 brands, there are 30 local Chinese brands, accounting for 60% of the total.

It is worth mentioning that among the many brands, MyJae consistently ranks 49th overall, and performs well among household brands, ranking 6th.

Research shows that in the past year, 33% of Chinese households - equivalent to 130 million Chinese households - have purchased products from the MyJae brand 2.4 times. That is to say, In China, one out of every three households is using MyJae products to create a more comfortable home environment for their families.

This honor comes from the loyal support of hundreds of millions of families, and MyJae feels honored. With this trust and responsibility, MyJae will continue to provide more reassuring, convenient, relaxed, and comfortable products and services to hundreds of millions of families in China with a more professional spirit. Let MyJae accompany you to create peace of mind and happiness for your family!

Data source: Kaidu official website, compiled by MyJae

Data quoted from：http://www.brandfootprint-ranking.com/#/explore-the-data