MyJae partners with Tmall to achieve JBP strategic partnership, opening up a pioneer in empowering new retail in the industry

On April 19th, the signing ceremony of the strategic cooperation agreement between MyJae, a leading brand in the national supplies field under the 60 year old Tuopu Enterprise, and Alibaba's JBP (Joint Business Plan) was held in Shanghai. After reaching the JBP strategic partnership, both parties will carry out comprehensive strategic cooperation in multiple fields such as marketing, logistics, big data empowerment, product innovation, and new retail, to achieve brand upgrading, content operation, relationship operation, and omnichannel operation, and jointly open the "New Retail Era" in all fields.

At the meeting, senior executives from both the MyJae brand and Alibaba had in-depth discussions on the future development trends of "new retail," "brand operation," "user development," and "data assets," as well as new technologies, the construction of new warehouses, and the optimization of consumer shopping experience. They also discussed how to create a new retail model that links MyJae and its department store categories for both online and offline win-win situations

After the strategic cooperation is launched, MyJae will leverage the Alibaba ecosystem to create a new upgraded relationship model of "people, goods, and venues", realizing the integration of brand online and offline, and further upgrading brand member assets,

Implementing the concept of providing a healthier, more convenient, and easier life for billions of Chinese users, as well as the brand concept of making homes happier, MyJae's leadership advantages in household goods and industry-leading insights will work together with Tmall to empower the Jiaqing industry to optimize and upgrade, providing consumers with a better shopping experience.